According to the National Association of REALTORS®, the typical real estate website has a capture rate of of less than 1%. In other words, less than 1% of the total visitors to the website actually identify themselves and become a potential customer for the owner of the website. Using an LCM® Web Gateway you can capture between 30-35% of all your website visitors, meaning that you can start tapping that Internet market.
Here's how it works. An LCM® Web Gateway is a specialized mini-website module that is designed to be integrated to any real estate website. Its sole purpose is to capture the maximum number of visitors. The first time through the gateway, the user has to register to use your website. From then on, he or she can come and go freely without ever registering again.
Why does the LCM® Web Gateway work so much better than the registration forms on most real estate websites? Because it's specifically designed to maximize lead capture, while web forms are not. Online lead capture is a science. And due to the high cost of Internet advertising, you can pay over $100 per lead using a typical real estate website. With the LCM® Web Gateway, you'll pay $3-5 per lead and with the power to generate as many as you can handle.
Now, what if you could bring this same powerful lead capture technology to your other marketing efforts? Well, you can. All you need is the LCM® Phone Gateway. The LCM® Phone Gateway is a telephony lead capture solution. It is to the telephone what an LCM® Web Gateway is to a website. You simply integrate it to any advertising where a customer might call in, like your yard signs, fliers, homes magazine or newspaper ads, or anywhere a customer might find you and want to call.
The way it works is when a customer calls, whether or not they have caller ID block, their phone number is captured, while the customer is electronically routed to a pre-recorded message that gives them the option of choosing to speak to you for more information or to allow you to call them back later. And like the LCM® Web Gateway, having an LCM® Phone Gateway brings down the high cost of capturing phone leads.
So whether you choose to advertise online, or offline, or both, having LCM Gateway® technology in place is critical in today's competitive real estate climate.
